Category Archives: Urbin Story

Find Out Dylan Lauren’s Sweetest Storage Secret

In 2001, Dylan Lauren pioneered the creation of the world’s largest candy emporium and lifestyle brand, Dylan’s Candy Bar. She has successfully grown the business into a candy empire with flagship locations in New York, Los Angeles and Chicago. Three years ago, she brought the colorful Wonka-like setting filled with over 5,000 confections to South Beach.

I recently caught up with the entrepreneur, new mother of two, and my favorite college roommate to unwrap some little known tidbits about Dylan Lauren.

SC: Hi, Dylan. I can’t get over how adorable Kingsley Rainbow and Cooper Blue are. Traveling with kids to your different flagship stores has probably made you rethink how you pack, right?

DL: Definitely. I never realized how much stuff you need when you travel with kids. It’s crazy.

SC: I know firsthand that you don’t slow down. You’re like the Energizer bunny. How has having kids affected your ability to travel?

DL: Lugging stuff from place to place while carrying two babies can be challenging. When I travel to Miami I like for my Twinkies (Dylan’s twins) to have things that are familiar to them. I also don’t want to take a zillion suitcases packed with toys and their things. It’s so nice to push a button and have bins filled with their favorites delivered to me at whatever Miami Beach hotel I’m staying at.

That’s why your service fills a huge need for parents like me. And I’m not just saying that because we’re friends!

SC: Thanks. I’m glad to have helped.

DL: It’s funny, but the Twinkies love Stow Simple too. They love to drum on the bin. I put them inside and push them around as if its their own car. We  have fun moving it from room to room and the kids love playing in it.

SC: Speaking of the Stow Simple bin. Can you tell us a little about what you store in them?

Dylan_Lauren_Stow_Simple_Bin2

What’s in Dylan’s Stow Simple Bin:

  1. Big Teddy Bears – I think they are called My First Bears. They are giant so not travel friendly. I’m glad I can store them in Miami and have them delivered. The smile on their faces when they see their bears is priceless.
  2. iBaby Monitor – I use this to keep an eye on them when I am not in the room.
  3. Aqua Jogging Belt and Workout Bands – I like to aqua jog, so I keep an aqua jogging bathing suit and belt with Stow Simple. I also keep workout bands. This way I can workout without having to go to the gym.
  4. My First Learning – I also keep educational toys to keep the kids occupied. If I have a meeting they are great to keep them busy.
  5. Dylan’s Candy Bar Leggings and Havaianas Flip Flops – You can’t come to Miami and not have flip flops. Our Dylan’s Candy Bar leggings and flip flops are perfect for a relaxing day at the beach.

SC: Dylan’s Candy Bar brings out the kid in all of us. Tell me the first childhood favorite that pops into your head when I say the following?

Cartoon
DL: Bugs Bunny

Cereal
DL: I’d mix together Raisin Bran, Pops and Honey Smacks.
SC: Ok, that’s an interesting mix.
DL: Sometimes I’d mix in Mueslix too.

Toy
A pink stuffed bunny I named Coocoo.

Disney Movie
DL: Alice in Wonderland
SC: Knowing how creative you are that completely make sense. That movie scared me when I was a kid.

At  stowsimple.com, we post answers to “first date” type questions as a fun way for others to know us. Here are a few for you:

You are a lighting fast runner. What’s the best song to run to?
DL: “Lose Yourself” (Eminem), “Bizarre Love Triangle” (New Order), “Hypnotize” (Notorious B.I.G.)

Do you have any bizarre talents?
DL: I never forget details. I have a keen almost photographic type memory. That and I can make these weird throat noises. What do you call that?
SC: I don’t know. (Dylan proceeds to make odd throat noises.) You can stop now.

Favorite Restaurant Appetizer:
DL: Cheesecake Factory’s Avocado Egg Rolls

Best compliment you have received:
DL: You’re like the real Willy Wonka.

What motivates you to succeed?
DL: My name is on the door.

SC: Well said. Thank you for taking the time and being Stow Simple’s first Urbin Story.

DL: I had fun. This is great. I’m proud to be a part of Stow Simple’s and your success.

 

Written by: Silvia M. Camps